In The Bustling, Fiercely Competitive Indian Detergent Market Surf Excel has transcended the mundane task of cleaning clothes to become a cultural phenomenon. Its journey, from a premium detergent 'Surf' launched in 1959 to the emotionally charged brand it is today, offers a masterclass in strategic...
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In The Labyrinthine Landscape Of The Indian Automotive Industry Where giants clash and consumers wield discerning tastes, Hyundai has emerged as a maestro, orchestrating a symphony of strategic brilliance. Their 29-year odyssey isn't merely a tale of selling automobiles; it's a saga of deciphering the Indian...
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In The Vibrant, Ever-Evolving World Of Confectionery Where sugar rushes meet strategic marketing, one brand stands out for its unique blend of global savvy and local wit: Mentos. Born in the Netherlands in 1932, a simple peppermint candy has morphed into a cultural phenomenon, especially in...
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